An identity of
total Italian value
FLEXFORM IS AN ITALIAN INDUSTRIAL COMPANY THAT RELIES ON DEEPLY ROOTED EXPERTISE IN THE PRODUCTION OF FINELY CRAFTED SOFAS AND FURNISHINGS. THIS COMPANY HAS AN INNATE FOCUS ON DESIGN CULTURE AND AN INCREDIBLE PAST OF OUSTANDING COLLABORATIONS WITH THE BEST DESIGNERS AND CREATIVE TALENTS. THEY ARE AN EFFICIENT INTERNATIONAL COMMERCIAL AND DISTRIBUTION NETWORK AND HAVE MAJOR INVESTMENTS
OBJECTIVE
I was approached by the client to create a modern website that represented the company’s values, ideas, and vision of future development. They required the Front End to be minimalistic and dark, meaning I had to take advantage of the classic black and white palette with the bright red color splashed sparingly.
Flexform stands for style, communication, and sustainability, which means their client’s ideas are taken incredibly seriously and produced with the highest level of professionalism. It took a considerable amount of time and required me to work very closely with the company’s principle and designers, meticulously crafting every page, every element to showcase every item from the best possible angle.
OUTCOME
The website became a fully functional face of a company that cares about style and future improvement, with visitors of the website able to feel an instant-yet- subtle luxurious feeling every time they return.
The large glass panel that welcomes you and allows you to quickly access all main areas of the website via the main menu was applied throughout the entire layout to showcase the modernistic nature of the company.
The dark theme was created to ground the experience and make it slightly luxurious, to demonstrate the brand’s vision and values.
The product profile page features a slide-out panel and the ability to download 2D/3D projects. We have also created a complex backend system which included inventory management, CRM system, and a website editor, in addition to providing the company with the ability to create custom orders and send it to a corporate system for further processing.
